THE CAN VAULT

“Our first (and to date, only) 3-D label, this futuristic take on the very first Suh, Brah? illustration included fully functional 3-D glasses with the first 50 sold.”

“When the decision was made to spin an additional fruit adjunct into John Lemon, many ideas were kicked around. But wasn’t this the obvious choice? Blueberry John Lemon has gone on to rival the popularity the original.”

“Raspberry Beret first appeared in package form as a 12 oz. 6-pack, and though multiple variants have been produced, the design for classic RB has remained basically the same since its very first release.”

“The label design for Wet Hopped Danky holds a Streetside record for length of time between artwork release and can production, with the label being finished a full year and a half before the beer’s release.”

“What can we say, we’re wrestling fans? If you know, you know.. This stylin’ stout was an early foray into banana and peanut butter, notes we’ve since refined in subsequent beers. But we still figure (four) it’s worth a mention here.”

What started as a joke about the social media performance of our beloved Bengal’s AFC Championship ball has gone on to be a sports-centric staple in our lineup, with multiple versions for various local sports.”

“SOTD was initially designed as a one- off can release, causing a minor meltdown when our designer learned it was intended to become a whole product line. Fortunately, it’s been a really flexible format, and this girl and goat combo have taken on numerous guises since.”

“One of our best selling One Hit Wonders, and a perennial favorite in the taproom, Two Princes made its package debut in Winter ‘22. Even slightly reformulated for canning, it was deemed a little too wild for general production, and.probably won’t return in this form.”

“While also an IT term, Zero Day in this case refers to the first day of a hiking trip, and the label contains an easter egg nod to Production Manager Steve Schmidt’s days hiking at Sheltowee Trace.”

“This Pineapple Upside Down Cake sour has one of the most loyal (and vocal) followings of any of our beers. Especial,y the guy who commented “When is PUC-IT coming back?” on everything we posted for months. We eventually honored him with a post of his own when Puc-It returned.”

“In collaboration with our friends at Vyral, the can graphics for Latency were built into a high end custom gaming PC in honor of it’s release.”

“Unlike most of our labels, the various components of Doodle Bob are straight pencil scans from a sketchbook, and the original drawing of Doodle Bob himself was given to a pair of traveling Streetside fans.”

“As one of the first milkshake IPAs we packaged, IDYM has undergone no less than three label revisions over the years. This was also the first Streetside beer poured for our now Creative Director, back whe we all first met.”

“Much like our heritage as wrestling fans, we will always have a soft spot for 00’s pop punk. When the name was thrown around for a DIPA collab with Mikerphone, we decided to write a love letter to the genre.”

“The Demogorgon product line is ideally equal parts funny, scary, and referential. Those components all have to be there in some form, or it just isn’t Streetside. Sometimes that’s balanced throughout a given year’s releases, and sometimes it’s all contained in one package, like here.”

“Given the subject matter kicked around for our first Cotton Candy sour, many breweries would choose “punching down” as the obvious solution. Where others ay choose the low road, we choose to elevate. Woop woop.”